What is pay-per-call (PPC)?
By CleverSage | January 27, 2008
Pay-per-call is a form of lead generation along the lines of pay-per-click (PPC) and pay-per-action (PPA) advertising. In this advertising model an advertiser pays only for phone calls generated to their business. Although somewhat new to the marketing arena, pay-per-call is a very results-oriented and effective in delivering high-quality leads to a business.
How it works
Pay-per-call generally works by advertisers only paying for the calls they receive to their business.
Topics: Pay-Per-Click (PPC) |