AdWords Tools
By CleverSage | February 12, 2008
AdWords is one of the most popular and powerful online advertising methods available. While the interface and usability of AdWords (especially combined with AdWords Editor), there are several other great tools available to make your accounts and campaigns perform as best as they possibly can.
AdWords Wrapper by Mike’s Marketing Tools
The Google AdWords Wrapper is a FREE time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.
Clickthrough Rate Validity Checker by Vester
Use this tool to quickly learn if you can eliminate one of your Google AdWords creatives. Through statistics and relevance theory, it allows you to determine whether or not you have enough campaign history to eliminate a lower performing ad.
Google AdWords Tool: Write & Preview Ads by Reuben Yau
This tool counts the characters as well as previews the ad and have the ability to copy it into a local document. It also gives you the ability to add in some Google Analytics tracking variables to the destination URL.
Topics: Pay-Per-Click (PPC) |