Pay-Per-Click (PPC)
Next Entries »What is cost-per-click (CPC)?
Cost-per-click (CPC) is a value that is assigned to a click or multiple clicks. It is helpful in determining your return on investment when analyzing online advertising campaigns.
What is Click-Through Rate (CTR)?
Click-through rate (CTR) is a website metric that measures clicks for a particular banner ad, text link, or any of a number of other website components.
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