Analytics
What is CPM?
CPM is an acronym for “Cost Per Thousand” — the “M” in CPM derives from the Latin “mille” for “thousand.” CPM is commonly used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message. Rather than an absolute cost, CPM estimates the cost per 1000 views of […]
What is Exit Rate?
The exit rate for a page tells you how many people left on the page compared to the number of pages they visited on your website.
What are Page Views?
A page view is the number of times that a particular page in a website has been viewed. The general consensus is that you should strive to have the highest number of page views possible.
What is cost-per-click (CPC)?
Cost-per-click (CPC) is a value that is assigned to a click or multiple clicks. It is helpful in determining your return on investment when analyzing online advertising campaigns.
What is Click-Through Rate (CTR)?
Click-through rate (CTR) is a website metric that measures clicks for a particular banner ad, text link, or any of a number of other website components.