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Alex Tew & The “Million Dollar Home Page”

Million Dollar Home Page

The “Million Dollar Home Page” was the brainchild of a young college student, Alex Tew. Alex created the site in hopes of earning $1,000,000 by selling advertising on pixels on his site. The ads were sold in blocks of 10 pixels at a cost of $1 per pixel, thus in order for Alex […]

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What is CPM?

What is CPM?

CPM is an acronym for “Cost Per Thousand” — the “M” in CPM derives from the Latin “mille” for “thousand.” CPM is commonly used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message. Rather than an absolute cost, CPM estimates the cost per 1000 views of […]

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What is Exit Rate?

Exit Rate

The exit rate for a page tells you how many people left on the page compared to the number of pages they visited on your website.

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What are Page Views?

What are page views?

A page view is the number of times that a particular page in a website has been viewed. The general consensus is that you should strive to have the highest number of page views possible.

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What is Click-Through Rate (CTR)?

What is Click-Through Rate (CTR)?

Click-through rate (CTR) is a website metric that measures clicks for a particular banner ad, text link, or any of a number of other website components.

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